KFC is debuting a unique dish called the "Chizza" on its American menus for a limited time starting Monday, combining two beloved favorites: pizza and fried chicken.
The "Chizza" features two fried chicken filets topped with zesty marinara sauce, gooey mozzarella cheese, and crispy pepperoni, according to the Yum! Brands-owned fried chicken chain.
To promote the arrival of the "Chizza" on the menu, KFC will host a pop-up "Chizzeria" at its restaurant located at 242 E 14th Street in New York City, offering free samples of the dish on Friday and Saturday afternoon.
Described as an "international smash hit," the "Chizza" has been previously offered at KFC restaurants in various countries including the Philippines, Korea, Taiwan, India, Thailand, Germany, Spain, and Mexico since its introduction in the Philippines in 2015.
In the United States, customers at participating KFC locations will have the choice of ordering the "Chizza" as a standalone item or as part of a combo meal, which includes fries and a medium drink.
The Chizza recalls the "Double Down" sandwich, which featured chicken filets as buns with cheese, bacon, and sauce, and was briefly available on US menus last year, as per the chain's statement.
Its introduction follows closely after Yum! Brands CEO David Gibbs announced the company's forthcoming initiatives, such as the Smash'd Potato Bowls and KFC's inaugural loyalty rewards program, set to launch in the US in the first quarter.
The company operates numerous KFC outlets across the United States, while the remaining 87% of KFC restaurants are situated in other countries worldwide.
In 2023, KFC contributed approximately 40% of the total revenue, amounting to $7.076 billion, generated by Yum! Brands.
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